By the end of next year, BancVue CEO Gabe Krajicek wants the word Kasasa to be on the lips of every American who has or wants a deposit account.
Kasasa is the name of the suite of products and services that BancVue has made available to credit unions and community banks to help them regain market share from larger national and regional banks. The collection includes high-interest, fee-free checking accounts with debit cards, high-interest savings accounts and a number of different loyalty programs.
It is a model that Krajicek explains as akin to credit unions issuing differently branded credit cards.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
