The need for succession planning in credit unions isn't a secret. There is a very real need to groom future industry leaders as many CEOs prepare to retire.

Having a strong mind for business is important but equally important is creating a strong culture, steeped in the understanding of the credit union movement. It's not only the top leaders, but all credit union employees need to know our story. Staff at any level can become engaged participants who boost sales on the line, raise awareness in the community and even self-identify as new leaders.

Challenges of an aging member base and lack of consumer awareness threaten our collective opportunity to capitalize on events like the International Year of the Cooperative and Bank Transfer Day. These are chances for credit unions to unite as a movement. But when many of our employees remain unaware of the scope of these events (if not completely ignorant of the events), how can we leverage the full potential?