Sprint, the wireless product and services giant, is looking to become a force in another arena.

The Overland Park, Kan.-based company recently launched Integrated Insurance Solutions, a set of integrated, end-to-end usage-based insurance services designed specifically for the auto insurance industry. 

Through the new offering, insurance carriers will have the ability to give customers personalized discounts based on their driving habits. The product works by fitting vehicles with a small device that plugs into the diagnostic port, which allows insurance companies to capture vehicle information and driver behavior data to then be transmitted over the Sprint wireless network.