It's a wrap for Charter Oak Federal Credit Union.

The $750 million Groton, Conn.-based credit union recently wrapped a two-story elevator at the local Crystal Mall in Waterford, Conn. With an eye on building brand awareness among shoppers, the wrap features the credit union's distinctive orange Charter Oak tree, web address, Facebook logo and mortgage logo, noting two years as eastern Connecticut's top lender.

The wrap project at the mall is the latest installment of Charter Oak's overall branding campaign, which includes a multimedia mix of extensive advertising and Facebook outreach.

“The mall is a focal point for all of eastern Connecticut, especially as we move into the busy holiday shopping season,” said Brian Orenstein, CEO of Charter Oak FCU. “Our logo wrap will be there, reinforcing the Charter Oak name and brand to those who already do their banking with us and hopefully to a lot of new members, as well.”

The branding campaign is slated to run through the end of the year.