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'You Know What They Say About First Impressions ...'

A guide to efficient online account opening that drives member enrollment.

By Mike Winter | Updated on July 23, 2012

It’s been more than half a year since Bank Transfer Day, and we are still feeling the effects of that blockbuster day. Amazingly, it’s still in the news – and not just the industry trades. It continues to permeate the mainstream media, declaring hundreds of thousands more consumers flocking to credit unions because of their growing distaste for banks. Kudos goes to credit unions for stepping up and to the media for covering this trend that provides consumers with more options.

With this semi-mass exodus from banks to credit unions continuing, how is your organization handling the prospective influx of member newbies? In this case, first impressions are crucial to attracting and retaining new members. Much of the time these lost souls are coming from a slick online experience that’s hard to beat in the financial services world because of the amount of R&D funding behind it. So what is your credit union doing to create a magnetic first impression? Can it meet or beat what a big-time bank has to offer?

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