The $155 million Advance Financial Federal Credit Union of Schererville, Ind., said it gained 86 new checking accounts and increased its member base by 36 people following its three-month marketing campaign.
AFFCU said the promotion for new checking accounts ran from April through June. Both new and existing members were entered in a raffle to win a 42-inch LG HDTV and were given a $15 gift card to Best Buy for opening a checking account.
The average account balance for the 86 checking accounts was more than $700, AFFCU said in a statement.
The credit union said it now serves 20,000 members.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
