After hearing a growing chorus of requests from its financial advisers, INVEST Financial Corp., has moved forward with its initiative to build a bigger social media presence.
The Tampa, Fla.-based broker-dealer that serves more than 150 banks and credit unions and more than 1,100 representatives nationwide, recently launched its Facebook and LinkedIn pages. The social media channels aim to provide representatives with a new platform for information on best practices, product announcements and industry news.
Increased communication with INVEST's existing representatives, as well as allowing prospective advisers to learn about and interact with the firm are other motivations.
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