Generations' goal, he said, is to let small business leaders know that the San Antonio credit union will have the services ready to help make their operations a success, he said.

Having moved up to title sponsors of the “How 2 series” Generations executives at each session first talk about products and services followed by speakers drawn from accounting, legal and marketing and operations areas.

Ashley Harris, director of corporate communications, said Generations has often found the Chamber meetings are an excellent source for lead generation.

“Too often when people think Chamber events, they simply think about the networking coffees or cocktail hours that are attended by the same people over and over again,” said Harris. “But Chamber events such as the How 2 Series, that are very targeted and strategic, are well attended, and more importantly, they are attended by individuals who are right within our target market and are making important business decisions.”

Generations recently served as co-sponsor of the San Antonio Hispanic Chamber of Commerce Small Business Expo, an event well attended by small business owners, Harris said.

Harris, a director of the Texas Credit Union League's Alamo Chapter, said she often invites

Chamber presidents to speak at monthly events.

“It's just a great way to get top of mind awareness in front of an organization that can be a very valuable business partner,” said Harris.