SAN DIEGO — Two credit union leaders shared strategies that resulted in record years despite economic challenges at a breakout session during America's Credit Union Conference last week.
John Cassidy, president/CEO of the $646 million Sierra Central Credit Union of Yuba City, Calif., and Dan Sutton, chief operating officer of the $570 million Kemba Financial Credit Union of Cincinnati, detailed best practice experiences at their credit unions used in 2011. Cassidy warned against overreacting to news, which could cause a credit union to change its investment or lending strategies.
"When watching the news, such as the crisis in Greece or problems with Fed, we've avoided making quick financial decisions," he said. "Achieving balanced financial performance requires focus, communication and efficiency."
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