Just 3% of consumers fully abandoned their large banks during the fourth quarter of 2011, but now, 11% of consumers say they're likely or very likely to switch to a different financial institution sometime in the next year, giving credit unions an opportunity to become primary banking destinations for more consumers.
That's according to a new report from Javelin Strategy and Research titled, "Bank Switching in 2012: Giant Banks Remain Highly Vulnerable as Customers Weigh Fees and Convenience."
The report, based on data collected from 5,034 consumers in March, found that a portion of customers of four giant banks – Bank of America, JPMorgan Chase, Citibank and Wells Fargo – are dissatisfied with their financial institutions months after Bank Transfer Day.
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