So much effort, so few dollars. That's a grumble from many credit unions about their Facebook pages, which take continuing effort to keep lively.

Now Berkeley, Calif. technology start-up Shastic has announced its Calcubot, a Facebook widget that puts a loan lead generator on any credit union's Facebook page.

Spokane, Wash.-based, $1.1 billion Numerica Credit Union and the $3.1 billion Kinecta Federal Credit Union in Manhattan Beach,  Calif., are among the early adopters of the widget, which is designed to be a loan calculator that also, "on the back end, is a lead generator for the financial institution," said Ariel Gomez, CEO of Shastic.

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