The Central Ohio Chapter of Credit Unions has locals on the lookout for the next cash mob.
In a bid to encourage members to buy local at area small businesses, cash mobs play off the flash mob concept as groups of individuals come together to spend at least $20 within a certain time period to help spike sales while supporting the local economy.
"We saw success with cash mobs in other markets, different organizations around the country, and we as credit unions are small businesses ourselves, so we thought it would be a good tie in," said Allyson Tate, marketing specialist at KEMBA Financial Credit Union and chair of the chapter's marketing committee. "What better way to bring attention to other local small business merchants?"
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
