The bankers talk out of both sides of their mouths. As they endeavor to keep credit unions from expanding their business lending powers and reforming their 1930s capital structure, they also want to embody credit unions. Copying is the sincerest form of flattery.

A recent editor's column in American Banker stated that reputation was the No. 1 problem for banks currently. Following the financial crisis, that is a difficult declaration to dispute.

She pointed to several industries that have recently had to think differently and work extremely hard to right their bad raps, such as the plastics industry throwing its weight behind recycling and pharmaceuticals giving medicines away to people who can't afford them. However the Banker column said too many bankers are in denial or playing defense.

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