A direct mail piece from U.S. Senate Federal Credit Union that features a buxom blonde has generated some angry reaction, some national media attention and a petition drive started by an offended member seeking an apology.
The "Got Big Plans?" campaign on the $563 million credit union's website offers loans for various purposes, promising the Alexandria, Va., credit union–which has offices in the Senate Hart Office Building and the Government Accountability Office–stands ready to "help with all that life dishes out."
"Preparing for any life change can be overwhelming…you have to live through it AND you have to figure out how to afford it…that's where we come in. We can propose products and service to assist you with financing everything in life that costs money…within reason, of course," states the overview of the Got Big Plans loan section on the website.
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