Called the Red Cross "Bleedup," the $65 million TECU Credit Union of Wichita, Kan., found a way last week to harness the power of social media by joining a local blood drive.

TECU used a Twitter feed to arrange for its members and the public to give blood in an American Red Cross "bleedup" drive conducted in a van on a credit union parking lot.      

Some 20 donors gave blood the first day of the drive after they got tweets about the blood drive.

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