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Auto Lending: Players Vie for Same Members

Unlike mortgages and business loans, for many financial institutions, including credit unions, auto loans are probably the least likely to have a flood of new competitors entering the space.

By Michelle A. Samaad | Updated on May 29, 2012

Unlike mortgages and business loans, for many financial institutions, including credit unions, auto loans are probably the least likely to have a flood of new competitors entering the space.

That may change as members seek out more ways to make the car shopping experience faster, more convenient and of course, have the best deals tied in. Throw in on-the-go accessibility either through mobile or online channels and the window opens even wider for more players to give credit unions a run for the financing finish line.

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