A new educational video from the $440 million IC Federal Credit Union of Fitchburg, Mass., aims to grab the attention of Gen Y with a special theme: zombies.
The two-and-a-half-minute cartoon explains how life insurance can protect young members' families in case they die or "turn into zombies." It also includes a brief synopsis of the types of life insurance available and the factors that can affect rates.
The life insurance video is the second in a series of five educational videos produced by IC FCU. The first, released in February, provides a rundown of the difference between big banks and credit unions.
Both are posted to the credit union's website and YouTube channel. IC FCU has also created a QR code for its latest video to allow instantaneous video viewing on mobile phones.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
