Half of us want to hang up on branch banking. That is the headline news out of a new study of consumers and their banking preferences by Princeton, N.J.-based Rosetta, part of the Publicis Groupe of marketing agencies.

Three numbers from the research slam the point home; "52% of respondents said their bank's website is their primary method of banking, while only 32% said the branch was their primary method of banking. 48% of respondents said they would do all banking online if they could," said Rosetta in a press statement.

"Banks are missing an opportunity to better engage with consumers online and create a consistent brand experience across all channels," said Rosetta Managing Partner NedElton in a statement. "Retail bank marketers need to identify ways to apply the same level of personal touch and feel currently offered to retail branch customers through the online channel."