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Guest Opinion: Disciplined Auto Lending Provides Calm Against the Storm

Just about a year ago, I wrote in these pages that credit unions must have felt like they were riding a roller coaster with their auto lending programs. After all, their market share had gone up and down as the overall auto lending industry had several chaotic years.

By Melinda Zabritski | Updated on May 21, 2012
Melinda Zabritski is director of automotive credit at Experian Automotive. Contact 714-830-7000 or [email protected]

Just about a year ago, I wrote in these pages that credit unions must have felt like they were riding a roller coaster with their auto lending programs. After all, their market share had gone up and down as the overall auto lending industry had several chaotic years.

However, a close look at the numbers this year gives me a slightly different perspective. Yes, market share continues on a somewhat wild ride, and this year credit unions took advantage. Their overall market share was up to 17.34% in the fourth quarter of 2011, a 4.9% increase over the fourth quarter of 2010, while their share of the used loan market reached 21.1%, a 5.7 % year-over-year increase. However, what really struck me was the consistency that credit unions have maintained, despite the industry’s overall volatility.

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