The Filene Research Institute has partnered with Amazon to offer credit unions a unique opportunity to market their credit cards online.
The opportunity centers on Amazon's Credit Central, a part of the giant online retailer's website that Amazon intends to use to bring its popular retail shopping experience to credit cards.
Under a one-year pilot project negotiated with Amazon, credit unions will pay one flat fee to Filene to have their credit card listed on the site and be able to take online applications for their cards through the site. The fee to Filene is only meant to fund the one year research project that will accompany the offering. Each credit union will also agree to fund a $50 gift card for every Amazon consumer that successfully obtains a card through the site application.
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