The alliance, Seefried noted, collaborated recently on the MyBank2Go citywide marketing project and recently hosted a social media seminar providing four credit unions with a stipend for public relations services.

“Each credit union received a $2,000 sponsorship and one-on-one support to establish a social media program,” she said, adding that Stanton & Associates, a Denver public relations agency, matched the sponsorship with in-kind services.

“What's really great is that even though large credit unions are not part of the alliance, both Ent FCU and Elevations jumped right in and offered funding and staff resources to support the Alliance and sponsor a small credit union,” Seefried said.

Seefried, who also is a director of the Mountain West Credit Union Association, was referring to the $3.6 billion Ent FCU of Colorado Springs and the $1.1 billion Elevations CU of Boulder.

The alliance and the MWCUA have worked closely together on compliance issues, with the alliance providing advice to the trade group in setting up the most workable compliance programs for credit unions throughout Colorado.

Alliance members and their sponsors for a new social media program include Community Choice CU, sponsored by Denver Community CU; Electrical FCU, sponsored by Elevations; West Denver Community CU, sponsored by Ent FCU; and Westminster FCU, sponsored by Partner Colorado CU.

Other alliance credit unions include Arapahoe CU, Aurora Schools FCU, College CU, Colorado CU, Columbine FCU, Community Choice CU, Denver Community FCU, Foothills CU, Horizons North CU, Metrum CU, Sooper CU, Space Age FCU and White Crown FCU.