College towns are home to academic opportunities, new social experiences, crowds of football fans — and plenty of young adults in need of financial services. By touting conveniences such as on-campus ATMs, student checking products and financial education resources, snagging new members is usually not a problem for credit unions located in college towns. But when student members graduate, find jobs and move out of town, credit unions often face abandonment.
Five college town credit unions from across the country told Credit Union Times what they're doing to boost their member retention rates.
From offering remote deposit capture to showing up at local job fairs to marketing auto loans, they're implementing strategies with the same goal in mind: make sure their members stay members after they've walked across the graduation stage.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
