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Commentary

Electronic Channels Need Same C-Level Commitment as the Branch

Without proper strategic initiatives, executive commitment and sufficient measurement, the electronic channel will falter.

By Matt Flake | Updated on May 10, 2012

Credit union branch networks are carefully planned, from location to design to their reporting structures. Such order has been developed and maintained for decades. It was once even considered proper to dress in your Sunday best to go to a branch. Imagine that!

The times have certainly changed and so have your members’ banking habits. We have evolved into a mobile society. Now, consumers can log in from the ninth hole of a golf course or from the local mall or practically anywhere, but that does not mean they should be taken any less seriously, or that their money is any less valuable.

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