A survey of credit unions conducted by Credit Union 24 has found that more than half of credit unions surveyed (53%) reported seeing their numbers increase last year and that almost half (46%) attributed the increase to Bank Transfer Day.
The nationwide ATM and POS network collected the data as part of its fourth annual CU Industry Survey.
"The industry took a very aggressive approach to member recruitment during 2011 and it was successful," said Jim Park, president/CEO of Credit Union 24. "Bank Transfer Day, robust marketing strategies and an overall increased awareness of credit unions in the consumer marketplace all helped advanced the credit union movement; however, credit unions are rightly concerned with how to keep this momentum going in 2012."
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