BOCA RATON, Fla. — A rocket scientist with NASA and a former CEO of a nationwide food chain offered their perspectives on creativity to credit union executives attending CO-OP Financial Services' THINK 12 Conference last week.

Jeff Norris, software systems supervisor with NASA's Jet Propulsion Laboratory, walked the executives through examples of vision, risk taking and commitment to illustrate how each bears on creativity.

Norris praised credit unions and revealed that he is member of the Cal Tech Employees Federal Credit Union before he launched into the first phase of his talk, which praised several people who had been involved in the invention of the telephone.

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