Neil Goldman, senior partner at Goldman Consulting and Strategy, identified stumbling blocks that impede credit unions’ quest for new members.

BOCA RATON, Fla. — A pair of presentations meant to discuss how credit unions can better attract new members and become the first cult brand in financial services ran into some negative consumer comments early on.

Neil Goldman, senior partner at Goldman Consulting and Strategy, shared what his firm had heard in a series of focus groups with consumers who are not credit union members.

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