THINK is the best credit union–yet not credit union–conference.

I was really impressed with THINK the first time I went a couple of years ago, but when Tony Hsieh of Zappos and Tim Sanders, formerly of Yahoo!, spoke about their businesses and philosophies, I wondered whether credit union attendees would connect the dots. How many would bring ideas back to their credit unions to implement? Worse yet, would those not witnessing the passion of Hsieh when he spoke of respecting his employees and exceeding customer expectations get it?

Credit union leaders do because THINK 12 drew the conference's largest audience in its five-year history despite this being the first year CO-OP charged a (nominal) fee to attendees. Several of CO-OP's business partners chipped in as well.

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