BOCA RATON, Fla. — A pair of presentations meant to discuss how credit unions can better attract new members and become the first cult brand in financial services had to confront some negative consumer comments as Neil Goldman, senior partner of Goldman Consulting and Strategy, shared some of what his firm had heard in a series of focus group meetings with consumers who are not credit union members.
(CO-OP CEO Stan Hollen discusses the evolution of THINK over the past five years in this video.)
Goldman made his presentation to credit union executives attending the THINK 12 conference on Tuesday and the comments came from videos of the focus group sessions.
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