In the latest Here to Help series, Credit Union Times' own Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation.

In this opening segment, the first of six, she talks labels, age range and positive and negative stereotypes.

  • Part 1 covers labels, age range and both the positive and negative stereotypes often associated with this group.
  • Part 2 covers Gen Y's financial woes and what they need from their financial institutions. Part 3 covers Gen Y strategies at two credit unions – one in Ohio, the other in Missouri.
  • Part 3 covers Gen Y strategies at two credit unions – one in Ohio, the other in Missouri.
  • Part 4 covers the technology Gen Y expects, including text, mobile, RDC, location awareness.
  • Part 5 covers the power of social media.
  • Part 6 wraps things up with a warning to not assume or generalize about the younger set.
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