The 180 or so credit unions using DigitalMailer for communication services are now being offered the social media management system from SocialVolt.
The solution monitors and archives communications on channels like Facebook and Twitter, allowing users to manage risk and stay in compliance while monitoring what consumers are saying and responding in real time, SocialVolt said.
"Credit unions, like all financial institutions, look at social media as a double-edged sword. It can help build potentially lucrative relationships with members, but might come at the expense of remaining in compliance with industry regulations," said Ron Daly, president of DigitalMailer in Herndon, Va.
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