The numbers dazzle. There are 850,000 enrollees in online banking and in any given month, there are around 400,000 unique member visitors. That is why, for Pentagon Federal, the $15 billion Alexandria, Va.-based credit union, its newly revamped online banking site is a big deal.

The goal of the new site, which was announced in late March, is a better, more member-friendly site, said Laurie Horstmann, PenFed vice president of online delivery applications.

"This is a response to our members," added Steve Troxel , director of new media marketing. "We added functionality they requested and we worked to improve navigation."

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