Nearly a year after Michigan CU Capital launched a statewide lending brand that would connect small businesses to credit unions, the effort has added another level to increase its exposure.
With a soft rollout in May 2011, MCUC has been working with the Michigan Business Connection LC, a commercial lending and underwriting CUSO, to help credit unions share costs and expertise while creating a collective brand that symbolizes a commitment to the best practices in small business lending.
In March, MCUC launched a Facebook page that features business lending articles and success stories. The entity has transformed from a CUSO to a collaboration of credit unions sharing their experiences, said Bill Beardsley, president of MBC in Ann Arbor, Mich.
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