In an effort to make social media interactions with members more meaningful, the Boulder, Colo.-based Elevations Credit Union has challenged the community to step up for a worthy cause.
The $1.1 billion credit union will donate $1 to the Elevations Foundation for each new "Like" on Facebook and an additional $1 for each new tweet on the subject.
According to Dennis Paul, assistant vice president of business/community development, the move is designed to not only build more fans but also give back to the community. In 2011 the foundation delivered nearly $60,000 in community grants. As the giving arm of the credit union, in addition to providing scholarships, the foundation supports organizations in the community that focus on early childhood development, mental health and environmental education.
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