The $150 million Affinity Group Credit Union of suburban Detroit said this week it is charting new ground by linking a local education charity to the launch of a branded virtual branch.
The Pontiac, Mich., credit union said it hopes to derive income from the virtual branch serving school teachers within a year as it signs up new accounts. It also expects to share the profits with the charity, known as "Operation: Kid Equip," said Affinity.
"We believe we are the first to start this kind of a virtual branch in Michigan and perhaps elsewhere, as well," said Matt Jenkins, vice president of marketing and public relations at Affinity Group.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
