The $150 million Affinity Group Credit Union of suburban Detroit said this week it is charting new ground by linking a local education charity to the launch of a branded virtual branch.
The Pontiac, Mich., credit union said it hopes to derive income from the virtual branch serving school teachers within a year as it signs up new accounts. It also expects to share the profits with the charity, known as "Operation: Kid Equip," said Affinity.
"We believe we are the first to start this kind of a virtual branch in Michigan and perhaps elsewhere, as well," said Matt Jenkins, vice president of marketing and public relations at Affinity Group.
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