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Affinity Group Credit Union Launches Virtual Branch With Charitable Brand

OKE Financial Branch aims to help teacher members while boosting support for Operation: Kids Equip in Detroit.

By Jim Rubenstein | Updated on April 03, 2012

The $150 million Affinity Group Credit Union of suburban Detroit said this week it is charting new ground by linking a local education charity to the launch of a branded virtual branch.

The Pontiac, Mich., credit union said it hopes to derive income from the virtual branch serving school teachers within a year as it signs up new accounts. It also expects to share the profits with the charity, known as “Operation: Kid Equip,” said Affinity.

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