Credit unions interested in starting a Hispanic outreach program need to start by asking the right questions, a new report says.

“Credit unions realize that the face of the American consumer is changing and that to grow membership, they must adapt to their new consumers, instead of forcing them to adapt to the credit union,” said Miriam De Dios, vice president at Coopera in Des Moines, Iowa, and author of a white paper on successful Hispanic outreach efforts.

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