The Members Group has launched a new tool, ClearTrend, that allows its card-issuer clients to analyze data visually.
ClearTrend combs through cardholder- and portfolio-level data to expose patterns and trends in a credit card portfolio, TMG said, and it then presents those trends in graphs and tables. The system reveals this data within seconds whereas most general reports, when used for identifying trends, can take hours.
"To achieve higher product penetration and deeper customer relationships, financial institutions need to become intimately familiar with their existing customers," said Shazia Manus, CEO at TMG in Des Moines, Iowa.
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"Laser-targeted data allows card managers to drill down to that cardholder level to better understand how their portfolios are – or could – perform under specific circumstances," she said. "This is precisely what ClearTrend does, and it does so with a quickness to efficiently test new products and ideas before pulling the trigger."
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