Thanks to last year's Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures underway across the South and the Midwest.

For starters, the Mississippi Credit Union Association just this month debuted its first major statewide blitz by licensing one advanced by the League of Southeastern Credit Unions under the tagline "Credit Unions: We're Giving Banking a Better Name."

That awareness campaign, including 15- and 30-second radio spots that  first aired in Florida and Alabama, is expected to work well considering the concurrent spillover effect from similar runs occur in those two states, said Charles Elliott, president/CEO of MCUA.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing