Gen Y members are similar to credit unions when it comes to politics. Not necessarily in their political viewpoints but in their depth of political involvement.
For example, in the 2008 presidential election, America saw the biggest turnout of voters between the ages of 18 and 31 since 1972. I remember that election clearly. My then-boyfriend and I lived in South Carolina, and we took a few days off from work to travel to Charlotte, N.C., and go door-to-door trying to convince voters to support our candidate. Throughout the process, watching election-related news became an obsession for us.
My presidential election addiction began four years prior to that, when I was a senior at the University of Oregon. Student groups televised the first Bush-Kerry debate in a theater as if it were a movie premiere. I met with fellow political enthusiasts weekly to discuss our on-campus campaigning strategy. And wearing political pins and stickers on Oregon Ducks sweatshirts became the norm for student fans at football games.
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