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Latino Community CU Seeks Out Banking Novices

If there were a category of potential credit union members that could be described as beyond unbanked, those would be the people that the Durham, N.C.-based Latino Community Credit Union seeks to serve.

By David Morrison | Updated on March 19, 2012
Latino Community Credit Union has provided over $70 million in financing to create more than 1,600 new homeowners since 2004.

If there were a category of potential credit union members that could be described as beyond unbanked, those would be the people that the Durham, N.C.-based Latino Community Credit Union seeks to serve.

“Many of our members have come from primarily cash-based societies,” said Erika Bell, vice president of strategy and services for Latino Community CU. “Some of them are not just suspicious or mistrustful of banks, they simply don’t know them or the services they provide, at all.”

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