WASHINGTON — Credit unions are on the rise, thanks to unprecedented media attention and recovering financials, CUNA President Bill Cheney told a full general session Monday at the trade organization's Governmental Affairs Conference at the Washington Convention Center.
"I can't remember a time when credit unions have received so much media attention," Cheney said, adding that the phones at CUNA are "ringing off the wall" with calls from reporters. The CUNA leader briefly brought Bank Transfer Day Founder Kristen Christian to the stage, calling her the industry's "secret weapon" in gaining attention from the media and consumers.
Credit unions are well positioned financially to gain market share from a renewed interest from consumers, he added.
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