When it comes their overall customer experience, some investors ranked credit unions higher than several of the country's biggest firms.
According to the 2012 Temkin Experience Ratings, credit unions garnered a 65% mark by respondents in being able to meet their needs in three areas: functional – does the company meet consumers' needs, accessible – how easy is it for consumers to do what they are trying to do and emotional – how do consumers feel about their interactions with companies.
Consumer research firm Temkin said it rated the customer experience at 206 companies across 18 industries.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
