LAS VEGAS — "The one who enrolls is the one who controls" – that is what BAI Payments Connect panel moderator Richard Crone called "Crone's Rule" and, per him, if you get that you are on the fast track to mastering mobile payments.
The Tuesday panel's title was "The Intersection Between Mobile Payments and Advertising," but it swiftly veered into a broader look at the evolving payments landscape.
Crone's point about enrollment is that when the mobile user downloads and uses your app on his or her smartphone, "you own the information, you own the relationship. The "app is your brand in their hand," said Crone, a onetime senior executive at Home Savings who presently runs a consulting company.
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