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Northwest FCU’s Safari Guy Points the Way

Locals are abuzz over Northwest Federal Credit Unions new Webb Drive branch.

By Myriam DiGiovanni | Updated on March 11, 2012
With a mix of direct mail, billboards and ads, Northwest FCU drummed up interest in its new Webb Drive branch.

Locals are abuzz over Northwest Federal Credit Union’s new Webb Drive branch.

“We were in the car driving to the site of where our new Gainesville, Va., branch would be located and in trying to find Webb Drive, we kept asking what’s on Webb,” said Karyle Thornton, vice president of marketing at the Herndon, Va.-based credit union.

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