After struggling to attract followers, some credit unions have given up on Twitter and are shutting down their accounts.
According a study by The Financial Brand, an online publication focused on bank and credit union branding, of the 350 activated credit union accounts studied, 74 or 21.1% abandoned their accounts. This, despite being active on Twitter for 2.2 years
Accounts were considered activated if the credit union's profile had been customized with an avatar/logo, at least one tweet had been sent through the account, and the account had at least one follower, according to The Financial Brand. For the study, any account that had not tweeted in the last three months was considered dormant or abandoned.
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