The $360 million Connexus Credit Union is carving out a special merger path in its central Wisconsin hometown by consolidating two of its smaller competitors.

Connexus President/CEO J. David Christenson maintains that the takeover of the $45 million Tower CU and the $11 million Maple Hill CU will help spur member growth and enhance the product line. And he has empathy for smaller peers who find themselves struggling to turn a profit against tough odds.

"It's kind of sad what has happened to many credit unions because every time we lose one we diminish our strength," said Christenson.

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