The Iowa Credit Union League reaffirmed Tuesday the Hispanic outreach programs of its affiliate, Coopera Consulting, is continuing with new CUs being signed up and expanded services being offered following the unexpected death Feb.15 of Coopera's founder/CEO, Warren Morrow.
The league said Murray Williams, chief administrative officer and COO of Coopera's league parent, Affiliates Management Co., has been named interim CEO of Coopera and would continue to work with CUNA, a Coopera partner.
Williams will also serve as the pro-tem contact for current and prospective clients and partners of Coopera, said the league.
"We have a tremendous team in place at Coopera to carry Warren's vision forward," said Williams. "He was a good friend and an inspiration to us all. His life will continue on through all of us and through Coopera."
The 34-year-old Morrow, who suffered a heart valve malfunction, has been credited with breathing new life into national industry efforts to promote Hispanic membership and create CU programs in the Latino market.
A native of Mexico City, Morrow worked 12 years in the nonprofit and private sectors before founding Coopera.
"CUNA is fully committed to its partnership with Coopera and the vital mission that we share together – to help credit unions grow in membership and assets," said Mark Condon, CUNA senior vice president of business and consumer publishing.
In addition to its consulting efforts, Coopera has recently introduced several new products including the Coopera Card, a reloadable prepaid plastic built for Hispanic cardholders.
Nine credit unions have so far signed on to make the card available to Hispanic members in 2012, said Coopera, noting also a Hispanic consumer website, El Poder es Tuyo, is now functioning. More than 40 CUs are now using the website, said a release.
Coopera said Vice President Miriam De Dios and Client Account Coordinator Anna Haug have been assigned to serve existing and new clients and partnerships. They expect to discuss Coopera programs at several CUNA conferences including the Marketing and Business Development Conference March 7-10 in New Orleans and the Governmental Affairs Conference in Washington March 18-22.
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