While Hartford Federal Credit Union's 14,000 members are a diverse group when it comes to age, most of the initial interest in mobile banking came from the younger set.
"We started the process of figuring out mobile banking a while ago," said John Riley, chief operating officer of the $77 million Hartford Federal Credit Union in Hartford, Conn. "We did our initial research in the trade press, but we also tried to listen closely to our members about what they wanted in mobile banking. In the end we paid more attention to our members."
He reported that while the HFCU's membership's age doesn't skew young or old, initial interest in mobile banking came more from younger members. Still, members in other age groups were not far behind in seeking out the service.
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