The CitizensFirst Credit Union board of directors has named Kevin J. Ralofsky as the organization's new chief executive officer. Ralofsky, currently the CEO of Vacationland Federal Credit Union in Sandusky, Ohio, will take the helm at the $360 million, 28,642-member CitizensFirst, headquartered in Oshkosh, Wis., on May 29.

“I am impressed at how CitizensFirst has innovated and grown, and most importantly, how the team has continually placed the member in the middle of it all,” Ralofsky said. “I am so excited to be a part of a culture with such strong passion surrounding the member experience.”

At the $139 million, 15,608-member Vacationland, Ralofsky, who is also a board member of the Ohio Credit Union League and other local non-profit organizations, championed corporate branding, growth in the business loan portfolio and innovative social media and guerilla marketing outreach efforts to bring more Gen Y members into the credit union. He is the founder of ChatterYak!, a CU service organization that provides social media consulting services to credit unions across the country.

Before joining VacationLand, Ralofsky worked as a management consultant in financial services and medical fields and in commercial lending and retail services for corporate banks.  He was the vice president of commercial lending with Fifth Third Bancorp in Cleveland and assistant vice president commercial banking for National City Corporation, also in Cleveland.