Credit unions from the Houston Chapter of the Texas Credit Union League were picked Tuesday as winners of the first "12 of 12" advocacy program honoring grassroots initiatives.
The Houston group was recognized by the league as having the most successful grassroots campaign pushing the "people to people" message through ads and other channels.
The chapter's initiative, said the league, "combined elements of branding, advertising, community and political outreach, as well as grassroots organizing."
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